Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Sanrio was founded on the small gift, big smile philosophy – that a small gift can bring happiness and friendship to people of all ages. Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and the British icons Mr. "We’re lucky to have some of the best fans in the world, and it’s a privilege to craft a new space for them to experience their fandom like never before."įor updates as new information is released, sign up for more information at hellokittyfrens.xyz, and follow on Twitter. "It’s incredible to be able to bring the friendship and community of the world’s favorite character and her friends to a new fan base with RECUR," said Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide. We can’t wait to bring that to life for Sanrio fans across the globe." "Our goal is to provide a community where fans can interact and explore the metaverse with brands and IPs they love. "We’re thrilled to create a platform for all Hello Kitty fans, old and new, to take flight and experience the metaverse through Hello Kitty and Friends World," said RECUR Founder and CEO Zach Bruch. Clues to the characters and locations will be revealed on the Twitter leading up the drop. Fans will be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges where they travel to eight iconic cities around the world-two of which will be exclusively available for RECUR Pass Holders. Hello Kitty and five of her friends will act as tour guides for fans through the 10,000 NFTs for sale. Starting August 25th fans will be able to pack their digital bags and travel alongside Sanrio’s most beloved characters on an globetrotting NFT experience. Hello Kitty and Friends World brings the friendship and community of the world’s favorite characters to the NFT space. Rooted in traveling and experiencing new cultures, Hello Kitty awakens an appetite for adventure and friendship without borders. An added benefit: this “has also helped boost up staff morale at Sanrio at a time when the entertainment industry as a whole is facing tremendous challenges,” says Kimura.Hello Kitty and Friends Embark on a Globetrotting NFT Experience, Powered by RECUR and Sanrio (Graphic: Business Wire) It is an effort to meet children where they are: their friends are the people (and imaginary characters) they play with. Each of these characters is popular, so the spirit of solidarity has made these unusual joint appearances doubly popular.
Hello kitty and friends series#
The video reflects public health advice from the World Health Organization about the importance of exercise for physical and mental health.Ĭollaboration on the “Exercise with Friends” series has expanded to include other popular characters, like Kumamon, who represents Kumamoto prefecture, and Mellchan, a Japanese doll.
With the COVID-19 pandemic affecting children globally, we also produced English and Chinese versions of the exercise video so that a wide array of children can also have fun and keep fit.” “The sense of urgency has inspired us to team up to reach more children, and to encourage them to think about making friends in new ways. Sanrio is Hello Kitty’s corporate home Benesse is Shimajiro’s. “The COVID-19 global crisis has brought Sanrio and Benesse together to join forces for the common public aim to cheer up children when they are confined at home and feel sad without being able to physically meet up with friends,” Makoto Kimura, Chief Marketing Officer at Sanrio, said.
She has teamed up with her friend Shimajiro, a learning buddy, to encourage young children to move their body through the new “Exercise with Friends” video series. Do your children need good exercise with fun to release stress of being cooped up inside and keep fit? Hello Kitty can help! During the COVID-19 pandemic, children around the world are facing the same enormous challenge – not being able to go out to play.
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